App Publishing & Growth

App Store Optimization Services

Most app downloads come from App Store and Google Play search. ASO is the discipline of making your app discoverable and compelling — the right keywords, the right metadata, the right visuals.

Improve Your App's Rankings

What Is App Store Optimization?

App Store Optimization (ASO) is the process of improving an app's visibility in the App Store and Google Play search results, increasing its conversion rate from impression to install, and growing organic downloads over time. It's the mobile equivalent of SEO — and just as important for sustainable growth.

What's Included

Keyword Research

Identify high-volume, low-competition keywords relevant to your app category and target audience.

Title & Subtitle Optimisation

Craft titles and subtitles that maximise keyword coverage while remaining compelling to users.

Description Writing

Keyword-rich, benefit-focused descriptions formatted for both stores' display rules.

Screenshot Design

High-converting screenshot sequences that communicate value in the first frame — before the user taps.

App Icon Review

Icon analysis against category competitors for differentiation and click-through performance.

Ratings & Reviews Strategy

In-app prompt timing and review response guidance to improve rating score and signal quality.

Localisation

Metadata translated and localised for priority markets to capture organic traffic across regions.

Competitor Analysis

Audit competing apps for keyword gaps, messaging opportunities, and visual differentiation.

Performance Monitoring

Ongoing rank tracking and conversion rate analysis with monthly reporting.

Why ASO With Elmeris?

Elmeris doesn't just advise on ASO — we practice it ourselves. Our own apps on the App Store and Google Play are optimised with the same techniques we apply for clients. We understand the constraints and opportunities of both stores from the inside.

App Store (Apple)

Deep knowledge of App Store Connect, keyword field limits, search ads integration, and Apple's editorial features.

Google Play (Google)

Play Console expertise covering long description indexing, short description, and Android-specific screenshot specs.

ASO + Development

The most effective ASO happens when the developer and the marketer are the same team. If Elmeris built your app, ASO is integrated from day one — keywords influence feature naming, onboarding copy, and in-app text that feeds back into store ranking signals.

Start growing organic installs

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